But it still makes us swoon!

Justin Bieber cuddled Alex the lion cub backstage before his Toronto concert yesterday, and the animal's owner decided to share a video of the whole thing on his Instagram. Why is that a problem, you ask? Only because The Biebs got scolded by PETA earlier this month when he posed with a Bengal tiger whose owner was facing animal cruelty charges. Needless to say, the organization wants JB to stay away from big cats!

"After being fed by Justin Beiber [sic], Alex is one of JB's biggest fans! Justin really cares about the conservation of these beautiful animals! He is truly a class act and awesome guy!" the lion cub's owner, Alex Haditaghi, captioned the video.

After his brush with the Bengal tiger, PETA wrote an open letter to the "Sorry" crooner on their website. "Exotic animals used for entertainment are usually torn away from their mothers at a young age, beaten into submission by trainers, and forced to live in cramped enclosures. Tigers used in this way are denied everything that they need to be happy, and we can only imagine that the tiger Justin posed with has experienced a life of misery. We're calling on Justin and his family never to use animals as selfie props or party entertainment again," they wrote.

The Canadian sensation is an animal lover, that's for sure!