Naked is back!

Playboy magazine in bringing back nude photographer after a temporary ban on the X-rated content. Hugh Hefner's son Cooper wrote in a statement, on Monday: "I'll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake. Nudity was never the problem because nudity isn't a problem. Today we're taking our identity back and reclaiming who we are."

Cooper, chief creative officer of the publication, went on to say, in the statement published on the brand's web site: "This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my dad, as well as with readers. It is a reflection of how the brand can best connect with my generation and generations to come."

It was October 2015 that the then CEO of the mag, Scott Flanders, announced to the New York Times, that Playboy was removing nudity from its pages because it was readily available online: "You are now one click away from every sex act imaginable for free. And so it's just passé at this juncture,"

Everything old is new again!