Damage control!

Pepsi and Kendall Jenner got major backlash over their new commercial, which critics claim exploits the Black Lives Matter movement, and so the soda company has decided to pull the ad and apologize to the supermodel for dragging her into the mess.

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position," they said in a statement announcing the move.

The Keeping Up with the Kardashians star has yet to comment on the controversy, but has wiped her social media accounts of all references and promotions of the ad.

Momager Kris Jenner didn't really think this one through, it seems!