Kim K Is Launching A Lingerie Line After Family Closes All DASH Stores
Posted on Fri Apr 20th, 2018 12:00pm PDT By X17 Staff
Is it bad that we're totally going to buy this?!
Kim Kardashian is launching her own line of lingerie, intimates, and shape wear, and she's teaming up with the same people that are behind sister Khloe's Good American denim label, TMZ reports.
The reality star has been working on the collection for the past several months, and rather than just slapping her name on it, she's been heavily involved in every step of the process, from marketing to design and manufacturing. She wants to "serve the masses," so it will be offered at an affordable price point. Good news for us!
She didn't waste any time getting back into the apparel game, after she and her sisters announced their decision to close all their DASH clothing stores yesterday.
"After nearly 12 years, my sisters and I have decided to close the doors of our DASH stores. We opened our first store as a family in 2006 and, since then, we have made so many lifelong memories. From opening locations in Los Angeles, Miami and New York, to having our 'Dash Dolls' spin-off show, it's been such a huge part of our lives," she wrote on her website.
"We've loved running DASH, but in the last few years, we've all grown so much individually. We've been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it's time to move on. We love our DASH Dolls and are so grateful for the amazing memories," she continued.
"And we have to give a special thanks to the DASH employees and all of the incredible fans and customers who have supported us throughout the years! We couldn't have done it without you. Thank you to everyone!" she concluded.
She's taking over the world!