Beyonce Reportedly Ditched Reebok For Adidas Ivy Park Deal
Posted on Fri Apr 5th, 2019 12:01pm PDT By X17 Staff
Beyonce wants what she wants ... and good for her!
The Queen Bey is celebrating her new deal with Adidas to revive her Ivy Park athleticwear brand but a new report claims she initially spoke with Reebok and eventually turned down the heritage label.
On ESPN's The Jump on Thursday, reporter Nick DePaula said he heard Bey walked out of a meeting with Reebok because their team wasn't diverse. He started by saying the presentation to Beyonce was amazing -- everything she would normally want in a product line. But ... "... she kind of took a step back and said ‘is this the team who will be working on my product?’ And someone said ‘yes.’ And she said ‘no one in this room reflects my background or skin color and where I’m from and what I want to do.’ So she kind of took a step back and left and then did not come to terms."
So Adidas it is! The "Drunk In Love" singer will launch a new footwear line with the label as well as re-releasing her Ivy Park apparel line. Knowles bought out Topshop billionaire Phillipe Green's percentage of her Ivy Wear line back in November after the clothing mogul faced allegations of sexual harassment and racial abuse.
Beyonce said in a statement released Thursday about the new partnership: "This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business." Kinda funny she'll be brand-mates with frenemy Kanye West who's gunning for the position of creative director of Adidas. Could that ever even happen?!
ESPN Writer @NickDePaula reveals Beyoncé walked out of a meeting w/ @Reebok after she highlighted the pitch team's lack of diversity & non-existent representation of her background and skin color. 👑
— BEYONCÉ LEGION (@BeyLegion) April 5, 2019
He also talks about Bey getting offers from Jordan (@Jumpman23) & @UnderArmour. pic.twitter.com/J2P3cvGw6I