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What happened to her face?!

Khloe Kardashian looks AMAZING but pretty darn different in this pic, her latest addition to Instagram. The Revenge Body star shows off beautiful blond locks and makeup with plenty of sparkly highlights ... and maybe some serious nose contouring? Or is that a nose job? Why does she look so completely different here?

Well fans are going wild with this, commenting, "That’s not you. Where is Khloé? This picture isn’t her." Another: "“Giiiiirl i adore u but what the hell did you do to your nose," and "What happened to your nose? lmao."

Meanwhile, Khloe's BFF Malika Haqq wrote, "Meow," and family friend Faye Resnick, "I mean beyond."

So what is it, folks? A good makeup job with sis Kylie's products? A nose job? Good lighting? Creative angle?