When can a selfie be selfless? I guess if it's Kim Kardashian standing in front of prisoners, along with a Georgetown professor who teaches about prison reform and you're shooting a documentary from Oxygen network, THAT'S when!

Well that's what Kim posted about yesterday when she announced she's shooting a doc about her primary social cause -- prison reform. The reality star says she hopes "you will learn about the justice system the way I have." Well, I doubt we'll all spend our evenings and weekends reading law books and trying to take the bar on our own, but maybe there's something we can glean from Kimmy drawing attention to a broken system that falsely and unnecessarily imprisons thousands of men and women each year.

On a less serious note ... Kim also took to Twitter to give the world and update on her Kimono shapewear line and its rebranding -- because we were all on the edges of our seats about this! She explains how she's trying to cover up the Kimono name that's been printed on the inside of two million garments that have already been produced and stamped with the old name. Her "progress report" is basically PR to explain how she's trying not to be "wasteful" in trying to salvage the stock they already have. Fair enough ... but we actually thought Kimono was a decent name and didn't find it offensive. Sorry!