Selena Gomez is getting into the beauty game! The actress-singer filed a trademark for "Selena Gomez" on 11 July for a number of beauty products like “fragrances, cosmetics, skincare preparations, haircare preparations, soaps, moisturizers and essential oils." Will she be the next Kylie Jenner?

Apparently Hailey Baldwin's leaving her options open, too -- attempting to trademarking "Bieber Beauty" recently.

Gomez will join Rihanna, Lady Gaga, and she already has her own self-titled fragrance, launched in 2013. She's a spokesperson for Coach, Luis Vuitton and Puma, among other labels. With the second most-followed Instagram account after footballer Christiano Ronaldo, Selena is perfectly positioned to launch her own line of ANYTHING with the uber-loyalty of her followers and with the rabid appetite of teens and millennials for beauty products. You go, sista!