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MISUNDERSTOOD @presleygerber

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Ummm ... what the HELL was he thinking?! The super-handsome male model son of Cindy Crawford and Rande Gerber -- bro to Kaia -- just f-ed up his face, big time with a tattoo.

Twenty-year-old Presley took to Instagram to thank celeb tattoo artist Jon Boy for his new ink and to share a video of the painful process. The result? The word "misunderstood" on his right cheek. Dude. Bad idea.

He can probably still get work as a model, but definitely no Hugo Boss or J Crew ... and he'll forever be tied to the 21st century trend that will, no doubt, die out any day now. Of course the damage lasts only until Dr. Tattoff gets his hands on Presley -- which we hope will be sooner rather than later!

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Thanks homie 😈 @jonboytattoo

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