Already hugely successful with their luxury line The Row and contemporary Elizabeth & James line, Mary-Kate and Ashley Olsen are finally designing a lower-priced line, Olsenboye (their real name) for J.C. Penney.

Unfortch (for me, anyway) the line is targeted towards juniors, and will be rolled out in 600 stores starting in February, reports WWD. The twins are no strangers to discount chain stores, having previously had a tween collection with Wal-Mart, but they'll join Charlotte Ronson, Bisou Bisou and Allen B. by doing a lower-priced collection for Penney's.

"Mary-Kate and I watch current trends and see our partnership with J.C. Penney as an opportunity to add something unique to the marketplace, especially in the current retail climate,” Ashley told the mag. “Olsenboye is an extension of the Dualstar brand and we feel this collaboration complements and strengthens our business portfolio, delivering trend-based fashion at affordable prices.”

Heck, I don't care if it is for juniors, with sizes for non-Olsen proportioned girls, ranging from 0-15, I'm sure I can find something that fits!

David Beckham was on Daddy duty yesterday, where he took his band of boys to Pinkberry for some delish fro-yo.

And as adorable as David is, his kids are just so freaking cute I can't stand it!



The only thing that would have made this photo op better would be if Victoria had joined them!

Ivanka Trump exchanged vows with fiance, publisher Jared Kushner at The Donald's golf course in Bedminster, New Jersey.

Wearing a Grace Kelly-inspired Vera Wang gown, Ivanka exchanged vows with her Kushner in front of 500 guests who included Anna Wintour, Rudy Giuliani, Emmy Rossum, and, of course, her famous family.

After another reception on Wednesday for twice as many guests in New York, the bride and groom will honeymoon in Africa, which won't affect production on the next season of Celebrity Apprentice, which is currently underway.

Thank gawd for that!

Oscar-winning writer/director Paul Haggis has quit the Church of Scientology due to the church’s support of California’s Proposition 8, which denies gays and lesbians the right to marry.

In an open letter to Scientology representative Tommy Davis, Haggis criticizes the church for their views on gay rights, and after 35 years with the religion, he's clearly had enough. Ex-Scientologist Mark Rathbun published the lengthy letter on his blog.

Tommy,

As you know, for ten months now I have been writing to ask you to make a public statement denouncing the actions of the Church of Scientology of San Diego. Their public sponsorship of Proposition 8, a hate-filled legislation that succeeded in taking away the civil rights of gay and lesbian citizens of California – rights that were granted them by the Supreme Court of our state – shames us.

I called and wrote and implored you, as the official spokesman of the church, to condemn their actions. I told you I could not, in good conscience, be a member of an organization where gay-bashing was tolerated.

In that first conversation, back at the end of October of last year, you told me you were horrified, that you would get to the bottom of it and “heads would roll.” You promised action. Ten months passed. No action was forthcoming. The best you offered was a weak and carefully worded press release, which praised the church’s human rights record and took no responsibility. Even that, you decided not to publish.

Click after the jump to read the complete letter!

Let's hope Jessica Biel isn't the jealous type.

Yesterday Justin headed to Jim Henson studios to start his voice work as Artie in Shrek Forever After. It's not clear whether or not he'll actually be inside the sound booth with his ex-girlfriend, who plays Princess Fiona, but since Jess and Justin have been on the rocks as of late, I know I certainly wouldn't want him getting up close and personal with Cameron Diaz!

Holy Lolita!

Andrew Morton, the controversial biographer of Princess Diana and Monica Lewinsky, has written an explosive new biography about Angelina Jolie, claiming that she slept with her mother's live-in lover when she was just 16.

"Marcheline had a live-in boyfriend whom she was very much in love with, but Ange slept with him when she was 16 and barely out of school," a source tells Now Magazine. Marcheline broke up with her boyfriend when she found out the truth, but it caused a rift between mother and daughter that took several years to repair.

"When Ange admitted the story to her brother James just a few weeks ago, even he turned on her," the source says. "She has hardly anyone left in life who likes or trusts her."

It seems like if her mom could forgive her for that, maybe Angie should forgive her dad, especially if she's running low on friends and family!

Jude Law may not have met his daughter Sophia, conceived with model Samantha Burke after a brief fling, but she's introducing the little tyke to the world on the cover of Hello! magazine.

Samantha, who submitted little Sophia to a paternity test that proved Jude was the dad seemed remarkably upbeat about Jude's potential first-meeting with Sophia. (Hey, she probably doesn't want to upset the money cart!) "There are no plans for it to happen at the moment, but I know he's busy." Jude's currently on Broadway in New York starring in Hamlet, which really isn't that far from Florida, where Samantha posed for these pix (which reportedly earned her about $300,000).

"She's already got such a great personality. I think he'll fall in love with her when he sees her," Samantha said. "He's a great father to his three kids [with ex-wife Sadie Frost]. She's his daughter and I believe he'll come through. I mean once you see her face, how can you deny it?"

Jude has said in the past that he intends to be "fully supportive" of the child's life, but at this point, it seems to be only in the financial sense!

Last night U2 performed at the Rose Bowl in Pasadena, and there was no shortage of stars who attended the concert.

We caught everyone from Barbra Streisand (who looked MUCH younger than her 67 years) to a hunky, bearded David Beckham. But back to Babs - can you believe what she's wearing? She's dressed sexier than her teenage granddaughter Eden! Kudos to her though ... she looks amazing!

Colin Farrell brought his girlfriend, Demi showed up sans Ashton, Paris and Doug made an appearance, and we even spotted Michael Bay with a girl who looks like some sort of a Penthouse pet. Ahh, just another night in Hollywood!