First celebs fly commercial, now P. Diddy shills for Sean John on The Home Shopping Network?

I guess his new I Am King fragrance isn't doing as well as he'd hoped, cuz Diddy took the Cindy Crawford and Cher infomercial route on the channel, where he pulled out some sales gems like "This is not a celebrity fragrance. This is a designer luxury fragrance," said Diddy. "I went into the fragrance lab and designed this to a particular taste level. I have a very sensitive nose."

What's next, Mariah Carey shopping at Wal-Mart?

Tiger Woods has just released this second statement on his website:

"I have let my family down and I regret those transgressions with all of my heart. I have not been true to my values and the behavior my family deserves. I am not without faults and I am far short of perfect. I am dealing with my behavior and personal failings behind closed doors with my family. Those feelings should be shared by us alone.

Although I am a well-known person and have made my career as a professional athlete, I have been dismayed to realize the full extent of what tabloid scrutiny really means. For the last week, my family and I have been hounded to expose intimate details of our personal lives. The stories in particular that physical violence played any role in the car accident were utterly false and malicious. Elin has always done more to support our family and shown more grace than anyone could possibly expect.

But no matter how intense curiosity about public figures can be, there is an important and deep principle at stake which is the right to some simple, human measure of privacy. I realize there are some who don't share my view on that. But for me, the virtue of privacy is one that must be protected in matters that are intimate and within one's own family. Personal sins should not require press releases and problems within a family shouldn't have to mean public confessions.

Whatever regrets I have about letting my family down have been shared with and felt by us alone. I have given this a lot of reflection and thought and I believe that there is a point at which I must stick to that principle even though it's difficult.

I will strive to be a better person and the husband and father that my family deserves. For all of those who have supported me over the years, I offer my profound apology."

Rachel Uchitel met up with legal powerhouse Gloria Allred at Spago in Beverly Hills last night, and we'd loooove to hear what these two ladies were talking about over dinner!

Rachel has denied hooking up with Tiger Woods, but now that there are reports of him sleeping around with two more women, we don't know what to believe! Maybe she didn't want the public to think she was just another one of the golf pro's hos?

If only these lips could talk...







Oh and thanks for the cookies Gloria! You're so sweet!

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Meredith Baxter, who played Michael J. Fox's mom in the much loved series Family Ties, revealed that she's a "later-in-life" lesbian on the Today Show this morning.

If you're continuing to read about the sexiness, then I guess you care that Baxter, who has been married three times and has five children only discovered her same sex tendencies seven years ago, and she's been happily partnered up with the same woman for the last four.

Although Baxter and her girlfriend “live very out lives in Los Angeles,” what finally pushed her to come out publicly was a tabloid story that blabbed about her vacay on a lesbian cruise.

“I’ve always lived a very private life,” said Baxter. “To come out and disclose stuff is very antithetical to who I am.”

Hot!

Getty/jackcolton.com

When it rains it pours!

A third woman has been identified as a Tiger Woods mistress, a marketing manager for Las Vegas nightclub The Bank named Kalika Moquin.

Life & Style says a source claimed Tiger and Kalika hooked up "numerous times" over the weekend of October 23rd at his Las Vegas hotel (which means she may have overlapped with another one of Tiger's mistresses!)

"They've hooked up a bunch of times," says the spy. "Tiger told Kalika that married life isn't all it's built up to be. He said he wasn't happy in his marriage or his home life and that there was just so much pressure on him."

Kalika wouldn't confirm the report, but she didn't exactly deny it either! "It's not appropriate for me to comment one way or the other," she said. "At this time, I'm just choosing to focus on my job."

New York club promoter Rachel Uchitel and Las Vegas cocktail waitress Jaimee Grubbs (who has the voicemail to prove it) have also been romantically linked to Woods.

It's rumored that a fight between Woods and his wife Elin over the discovery of these alleged mistresses is what really caused Tiger's injuries the morning of November 27th. The Florida Highway Patrol have said they won't be pressing charges in the matter.

Who ever would have guessed that Jessica Simpson's little sister would be a bona fide Broadway star? Certainly not the folks at the CW! But hey, we should probably stop yabbering about the MP drama, since Ashlee seems to have moved on from it with her starring role in Chicago.

We caught the raven haired singer/actress grabbing dinner in NYC last night, and even though she seemed a bit overwhelmed by the attention from photogs, she still gave us some good face. I guess she's the more famous Simpson sister right now!

Jaimee Grubbs, the cocktail waitress who claimed she was having a three-year affair with Tiger Woods, released a voicemail she says was recorded just days before Woods' Friday morning accident in which the golf star begs her to erase her name from her outgoing message.

In a recording obtained by Us, Tiger sounds panicked about his wife having found out about the alleged affair. "Hey, it's Tiger," he starts. "I need you to do me a huge favor. Can you please take your name off your phone? My wife went through my phone and may be calling you. So if you can, please take your name off that. Just have it as a number on the voicemail. You got to do this for me. Huge. Quickly. Bye."

Listen for yourself in the video above!

Aw, cheer up Justin Timberlake! It's not like you're going to have to sport this poofy dye job for too much longer!

We snapped the singer/actor on the set of The Social Network (aka The Facebook Movie), and while the clothes weren't so bad, it looks like JT wanted to cover up his horrendous hair as soon as shooting wrapped!

Then again, this is kinda reminiscent of his 'N Sync do from the 90s...hotness!